Inspire Others by Promoting Prevention

By Victoria’s Voice Foundation and DEA 360

The Victoria’s Voice Foundation (VVF) in partnership with the DEA 360, Las Vegas District Office, joined forces to develop a media campaign focused on the prevention of substance use disorders through a youth video challenge contest. With the support of our amazing sponsors: Smith’s, Las Vegas Raiders, UFC, and EVERFI, Inc. and media partner Sinclair Broadcast Group, we are thrilled to announce the Truth Not Talk video contest challenge! The challenge contest is designed to raise awareness around prescription drug safe use and promote healthy lifestyles in supporting those who might be struggling with substance use disorder.

We are losing our kids at an unprecedented rate to substance use disorders that lead to overdose. While marijuana is legalized in a growing number of states, there continues to be an increase of deaths related to Fentanyl and synthetic drugs. Prescription opioid misuse continues to be a national problem accounting for approximately 70% of all deaths which seriously impacts public health and safety – one that COVID 19 has greatly exacerbated. Spreading the message that misusing drugs can lead to an overdose and even death is where the video challenge comes into play. Young people listen to other young people and have the power to make a difference in the lives of others. Providing a message to others that informs, inspires, and promotes prevention will contribute to raising awareness and saving lives.